Google Analytics
Digital Marketing Insights at the Speed of Google
Leverage the power of Google Analytics to gain business intelligence for business growth.
About Google Analytics
Digitally-savvy, industry-leading companies are getting maximum benefit from Google Analytics. How does your company stack up? If you’re feeling frustrated, overwhelmed, or confused by Google Analytics, Megethos can help.
Google Analytics is a powerful web analytics service that provides rich insights to help users better understand their customers, track revenue, calculate ROI, and make data-driven performance marketing decisions. Many of the largest and fastest-growing companies in the world rely on Google Analytics to uncover business insights that drive real results. We can help you get there.
Our Google Certified experts are analytics junkies, detectives, analysts, strategists, and problem-solvers who know what a fully optimized Google Analytics platform looks like and what it takes to configure GA for maximum strategic value.
We provide a full suite of Google Analytics services from audits and configurations to advanced integrations and custom dashboards. How can we help you?
- Account configuration
- Audience analysis
- Advanced filtering
- Event tagging/tracking
- Alerts and monitoring
- Ecommerce configuration
- Demographic profiles (personas)
- Goal setup and monitoring
- Audits and clean-ups/optimizations
- Data integrity testing
- GA integrations + dashboards
- GA integrations and dashboards
- Account configuration
- Audience analysis
- Advanced filtering
- Event tagging/tracking
- Alerts and monitoring
- Ecommerce configuration
- Demographic profiles (personas)
- Goal setup and monitoring
- Audits and clean-ups/optimizations
- Data integrity testing
- GA integrations + dashboards
- GA integrations and dashboards
“Megethos has been a pleasure to work with…we were able to increase account performance by 1.4x“
How We Tackle Google Analytics Audits and Optimization
Diagnostic
You grant us access, we’ll take a look under the hood. Once inside your GA property, our Google Certified analysts will perform a comprehensive diagnostic and inspection. The audit is laser-focused to ensure optimal configuration and discover the most actionable (and impactful) optimization recommendations.
Documentation
The output of the Google Analytics audit is a detailed findings report with custom insights from our Google Certified experts. If you choose to implement the findings and recommendations yourself, or if you have capable internal resources, this documentation will serve as your roadmap to GA account optimization.
Implementation
Our GA pros make short work of analytics configuration. For businesses lacking internal resources to implement, or when speed of implementation is mission critical, Megethos will own and manage the optimization roadmap, including custom tagging (event tracking), testing and quality assurance of analytics updates.
Validation
Data integrity and reliability are foundational elements of a fully optimized Google Analytics property. As part of the implementation process, we will confirm that the data is clean, accurate, and, most importantly, actionable. Our job isn’t done until your data is trustworthy and you can rely on Google Analytics to help you make strategic marketing decisions.
Monitoring and Reporting
Our quality assurance process doesn’t end when the data is validated. We deploy custom alerts to inform us about traffic issues, broken data, and other data anomalies. In addition to real-time Google Analytics monitoring, we also provide monthly reporting with insights, issues, and recommendations.
Megethos is Your Google Analytics Partner
We take data and analytics very seriously, and we appreciate how valuable Google Analytics is as a business intelligence tool. Our turnkey and advanced GA support services allow businesses to level-up their digital marketing performance monitoring to better determine what’s working, what isn’t, and what the next move should be.
Google Analytics reliability and performance is especially important for businesses that are running paid media campaigns and multi-channel digital marketing strategies. That’s why our full-service clients have total confidence in their Google Analytics account and see it as a strategic resource. We understand GA inside and out—as a paid media management agency, it’s essential that we do—and so do our clients.
If you want to fully leverage Google Analytics like the pros, trust Megethos to get you there. We can’t promise awards or recognition, but we can promise your web analytics capabilities will be on par with many of the best-in-class digital marketing departments in the world.
We provide a full suite of Google Analytics services from audits and configurations to advanced integrations and custom dashboards. How can we help you?
- Comprehensive audit focused on impact
- Fast turnaround of audit findings
- Full-service GA audit implementation/optimization services
- Real-time GA monitoring
- Monthly GA reporting
- Custom GA dashboards
- Advanced GA consulting
Case Studies Illustrate Our Approach to Google Analytics and Data-Fueled Digital Marketing
One of the keys to our success is being able to organize, analyze, and interpret massive amounts of campaign data to help optimize budgets and campaign tactics for maximum ROI. These case studies illustrate how we utilize Google Analytics to provide us (and our clients) with powerful insights to support a successful digital marketing strategy.
