It’s the question on the mind of every budget-conscious advertiser: how do I lower my CPC (Cost per click)? Megethos is here to help, and also caution against fixating on just CPC… Understanding Ad Rankings Your ad is ranked according to both the cost of your bid and your Quality Score, so lowering your CPC …
When it comes to CRO (Conversion Rate Optimization) it is vital to utilize a diverse tool kit in order to achieve the best results. With so many options out there it can be overwhelming but let us simplify that for you. We’ve found that the right combination of CRO tools can maximize your ROI and …
The Best Conversion Rate Optimization Tools We’ve Tried Read More »
In the Clutch.co annual report lists top-tier agencies in a broad range of digital marketing and creative niches. Agencies are recognized for their work, customer feedback and overall expertise in their field. For 2019 there were over 30 categories of digital agencies and hundreds of talented companies on the list. We’re honored to be recognized …
Named a Clutch.co 2019 Agency Leader in Multiple Categories Read More »
As people scroll, and scroll, and then scroll some more through their Facebook News Feed it’s a difficult task to break the pattern of GOT memes, political banter, and baby photos. But every now and then, an ad campaign does and that’s something that we should all learn from as marketers. Whatever your …
A/B testing landing page versions, or making conversion-focused optimizations to your website and comparing prior versions, are an essential part of CRO (conversion rate optimization). We call these CRO tests, and run them much like a scientist runs an experiment. We make a hypothesis, make changes to one element at a time, and analyze the …
4 Metrics to Analyze CRO Test Success or Failure Read More »
What does it take to effectively manage a large-scale paid media campaign? Every enterprise program has unique needs and may manage their programs differently. But, one thing that doesn’t change across organizations is the need for a team of talented people to accomplish paid media success. Building that team and stacking it with the …
What Are Negative Keywords? Keywords are words in a search campaign account that help businesses get found online for relevant queries on search engines like Google or Bing. Negative Keywords are the exact opposite. They are words (keywords) that are put into a paid search account to help ensure a business only shows up for …
PPC Keyword Research 101: Four Sources You Should Be Leveraging Welcome to class everyone. Today’s topic of discussion will be Keyword Research: The process by which you determine which keywords to use with your Google Ads. There will be no quiz at the end, but if you master this topic, your PPC world ranking will …
PPC Keyword Research 101: Four Sources You Should Be Leveraging Read More »
At this year’s annual TIM Awards many talented digital professionals and agencies were awarded for their work on innovative projects throughout the year. The Arizona Innovation Marketing Association holds these awards and brings together a room full of the best-of-the best AZ professionals in everything from mobile app development, to influencer marketing to video campaigns, and more. …
Our AZIMA TIM Award Win: A SaaS Lead Generation Case Study Read More »
Hello my fellow PPC nerds! Okay maybe you don’t identify with those who dream about getting exact character counts in ad copy. But whether you’re in month 1 or a seasoned vet, this article has what you need to know about Lead Gen Forms. Facebook calls them Lead Ads and LinkedIn calls them Lead Gen …
Lead Gen Forms for Facebook and LinkedIn – 5 Fundamentals You Need To Know Read More »
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7525 E Camelback Rd Suite 104, Scottsdale, AZ 85251
