PPC is an increasingly popular marketing tactic that businesses are using to lure lucrative search engine traffic to their websites. But what is PPC? And how can you use it to boost your website’s performance, leads, and sales? If you’re new to the vibrant world of PPC, this blog post will explain exactly what PPC …
Pay-per-click marketing, or PPC, is one of the leading ways to grow your business and increase sales in 2021. How important is PPC? 32% of companies use PPC to sell products directly to consumers, 65% of small-to-medium businesses are currently running PPC campaigns, and worldwide, businesses spent over 104 billion dollars on search advertising last …
It’s easy to get caught up in vanity metrics and lose sight of the metrics that really matter to your Pay Per Click program. For one: lead quality. First, what do we mean when we say lead quality? Lead quality is the likelihood that the leads you’re generating and building your funnel with will actually …
There are roughly 7,040 marketing technology providers out there at the start of 2019. That’s just marketing technology alone; think about the sheer volume of SaaS providers in all industries. And yet, it’s still challenging to find a PPC agency that fully understands the needs of SaaS companies. It’s something that we see time and …
SaaS Companies: What to look for in a PPC Agency Read More »
The landing page. It’s an essential component of any PPC (pay-per-click) strategy. Many digital marketers consistently use a site’s homepage as their landing page, a sort of “catch-all” technique. We contend that using one page as a landing page in response to all queries is a poorly conceived approach, and quite honestly, lazy. In contrast, …
Why is sending Paid Traffic to Your Home Page a Bad Idea? Read More »
At first glance, a full-service agency may be tempting over a niche agency. This is mainly due to perceived convenience. Communication volume is lessened, and most marketing queries can be answered by one point person at a full-service agency. But, does this strategy work for most skilled trades and functions? Would you hire a generalist …
What are our competitors doing that we aren’t? It’s a question you likely ask yourself as a marketer. While, in many cases, following in the footsteps of competitors can be seen as unoriginal, or not innovative there is one area that you should always be worried about what your competition is doing. Search. There is …
How to Use Competitor Conquesting to Improve your PPC Performance Read More »
Last week Google notified customers of some changes to their policies on abusive content on the ad network. This is good news for users and searchers. The changes most heavily affect ads by software providers and app providers. The intent behind changes was to improve experiences for searchers by adding transparency, and keep their systems …
Enforcement Changes to Google Ads that Affect SaaS Read More »
Your landing page is the metaphorical sales representative of your online experience and it can seal the deal if you provide a winning experience to your leads. If you are using a pay-per-click advertising platform Google Adwords to achieve a conversion goal, your ad rank will be more successful if you are offering a well-optimized …
Some PPC providers have given PPC a bad rap. Too often we notice companies hesitate to make the commitment to devote budget to PPC due to misunderstanding or past run-ins with ineffective and costly agencies. We’re writing today to address that perception. At Megethos, it pains us when someone says “PPC doesn’t really work” because …
Megethos LLC
7525 E Camelback Rd Suite 104, Scottsdale, AZ 85251
